Creative design work does not always result in something all parties like. Advertising firms charge fees assuming that there will be many meetings and changes to the design until the final product is acceptable to the buyer. Because I target the solopreneur who cannot afford expensive fees, my approach is different. It is designed to keep my costs down. When you first contact me we discuss what it is you are looking for. I ask you some questions to understand your vision. I then mockup what I believe is your vision. If I hit it on target and you accept my proposal, I finalize it, let you review it, and if you accept it, I ask for payment on the original amount we discussed. If I am unable to meet your vision, no harm done, you pay nothing.

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There are two reasons my fee is higher. The first is that I offer a unique Latino experience allowing you to target one of the largest markets in America today. The second is because I am based in the United States. This offers you peace of mind simply because I am legally accountable to you. There is nothing wrong with working with artists from all over the world. They do good work. However, in the event that you are faced with a legal challenge on the work you are using to market your product or service, like a copyright claim, you have legal recourse against me because I live in the United States. It is difficult to sue in other countries. My fees are based on the cost of living in America.

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Yes, I do. Every step of the process I let you know via email how much I propose to charge for the project. Should we agree to make changes on the scope of the project, I update the fee to reflect the changes. At no time do I do work unless I am comfortable that you understand how much it will cost you. This is important because I do not charge fees upfront and it is not of any use to me to do the work if you are not going to accept the product and pay the fee.

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The logo design promotion is designed to provide you a custom logo at an affordable price. To do so, we discuss your vision via email or in a telephone call so that I can understand what you are looking for. I then mockup two or more designs in black-and-white for you to review and choose one. The reason that I only provide you with a black-and-white version at first is because an effective logo must work in monochrome (single color) and in color to be an effective brand. If it doesn't look good in black-and-white it will not look better in color. Once you select a mockup, I finalize it for you and add color. If you accept it, you pay the fee and I deliver the final version to you.

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Creative work is a process that requires understanding the target vision. Sometimes I do not understand your vision. There is nothing wrong with that because it is the nature of creative work. Because I do not understand your vision, there is no reason to continue. You owe nothing because I did not meet your needs. I would recommend looking for another designer that can better understand what you are looking for.

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Unlike advertising firms, my process envisions limiting the amount of hours I work on a project. Creative work is a factor of labor. The more labor the more work that I produce. To do more work I need to set my fees to cover my labor. My minumum fee is $125 per hour. If you want to explore working together on a larger project with more time invested in it, I am happy to discuss it with you.

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Once you are satisfied with the product, click on the shopping bag icon on the top right-hand corner of any page and pay the invoice through Paypal.

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All the logo and graphics designs I deliver to you include a copyright statement giving you the full rights to the end product. The form is sutiable for submitting to the United States Copyright Office, should you choose to do so. I hold one trademark Amitor® and several copyrights. I am not a lawyer, so I highly encourage you to seek legal advice from one.

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